VISION
Our vision is to elevate Kantha hand embroidery to its true potential as a world-renowned indigenous art form built on the foundations of sustainable fashion, fine traditional craftsmanship, empowerment of artisans and value for our clients
In a world of mass-produced textiles products, The Kantha Store by Farah Khan ( unit of Deeba Fabrics Private Limited ) emerges as a beacon of tradition and authenticity. Crafted by skilled Kantha artisans in rural Bengal, each saree, dupatta, or stole is an ode to the timeless creativity of Bengali culture, transcending mere garments to become individual masterpieces.
As a Kolkata-based social impact enterprise, The Kantha Store with our own design team while working closely with our own team of artisans, 90% of whom are women, we foster empowerment through heightened demand for their creations, thus improving their quality of life.With an unwavering commitment to ethical and eco-friendly practices, we aim to be the preferred choice for conscientious consumers of ethnic wear, each piece making a profound statement of style and substance, deserving to be treasured as an heirloom.
What DO we do ?
Farah Khan Kantha is a social impact enterprise based in Kolkata whose mission is to promote Kantha so that it becomes known as one of the prime art forms of hand embroidery in India and gets the worldwide recognition it deserves.
Our aim is to work at the grass root level with the artisans who live in rural India for their empowerment. 90% of our artisans are women and we believe that more demand for our products gives them more work – this directly improves their quality of living.
We do not believe making conventional fashion fads which last for short periods. Indeed, our products are designed to last and be appreciated for years.
Every piece of embroidery we create is environment-friendly and intended to add value to the social and economic welfare of our RURAL ARTISANS for generations to come. As an indigenous fashion brand, we solely follow organic, ethical, and eco-friendly processes to encourage product-level initiatives, manufacturing schedules, and FAIR TRADE minus waste. We aspire to become a SUSTAINABLE FASHION choice for today’s conscious world of Kantha consumers and connoisseurs. Kantha by Farah Khan products are designed and woven in ways that value SLOW FASHION and advocate the revival of decades’ old heritage craft solely MADE IN INDIA.
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